Lotus USA website

A&Q about Lotus

Q:
What's the deal with the Lotus website???

I'm stunned that they don't even have a mention of the Exige S or Europa on the website?

From a marketing standpoint, it seems like they're asleep at the wheel! (Or maybe spending too much time behind it.)

The site looks like it hasn't been updated in over a year.

www.lotuscars.com
A:
Remember it's lotus a company who's motto is " Lotus what doesn't come off easy falls off". carl
A:
"coming in the fall of 2003"




At least they're consisent with doing nothing at all.
A:
Perhaps they are too busy dreaming up other derivatives of the Elise/Exige?
A:
I don't know anything so this is only speculation but perhaps because they have switched PR representation, they are allowing the new group to redesign the site.
A:
Over a year ago I asked Clyde what was going on with the Lotus USA site, and he said they had stopped changing it as they were about to roll out the brand new site
A:
I asked Clyde what was going on with the Lotus USA site
Are the Lotus US crew good news car enthusiats, or just unit pushers? I've never come across them here that I'm aware of, but reading of Lotus UK's exploits, and often getting direct responses from folks within the company on SELOC, certainly makes the US arm seems much less energized by the product.
A:
Hard to say since most of those guys at Lotus USA have been replaced in the recent past.

I have certainly had better luck talking directly to people in Hethel, but that is me. And now, most of the people I knew at LCU are no longer with the company. Who at LCU is involved in motorsports?
A:
Originally Posted by Flash G I'm stunned that they don't even have a mention of the Exige S or Europa on the website?

They do...

A:
Originally Posted by codymac
They do...

We're talking about this one:
A:
Originally Posted by Crudson We're talking about this one: Well...whaddya know?!? Click on Sweepstakes and look what you get:



And it's current! (Drawing in January 2007.)
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